Description
Johnnie Walker’s “KEEP WALKING” (forever forward) brand concept coincides with the spirit of exploration that aerospace has never stopped exploring. 2022, as a major year for China’s aerospace industry, has attracted the attention of the Chinese people. During this period, Johnnie Walker Black Label, in conjunction with CASCI, launched limited new products, interpreting the pioneering spirit of unlimited travel.
Tmall Black Box, as the launch site of global new products, builds a cool and innovative consumer experience platform for brands and consumers. The Johnnie Walker Black Label Skywalker Aerospace Culture and Creation CASCI cooperation limited edition was first released on Tmall Black Box. With a cool style that fits the aesthetics of the young generation, it continues the dialogue with emerging groups and reaches more young people. audience
